Spices that still smell like where they came from.

We pay the grower first, then work out our margin.

Faridale started when our founder spent a season in Wayanad and watched pepper leave the estate at Rs 340 a kilo, then found the same lot retailing at eleven times that in a Bengaluru store. Almost none of the difference had reached the farm.

So we do the boring version. We contract directly, agree the price before harvest, pay half up front, and publish the farm-gate rate on every jar. It makes us slower and more expensive than a brand buying at auction. It also means the pepper in your grinder was on a plant nine weeks ago.